Digital Marketing Advisor

In a nutshell

SOCKBOX is growing and as a result, we are looking for an experienced Digital Marketing Advisor that can develop, implement, track and optimize our digital marketing campaigns across all digital channels within budget, and create exceptional returns. The goal is to optimize our online channels and create a cohesive message to grow our member base, increase member satisfaction, loyalty and retention and to exceed their expectations.

About you

When your friends and family describe you they would say you are fun, people driven and inspire awesomeness in those around you. You live and breathe digital marketing. You have experience working with people and ensuring you exceed customer and member satisfaction. You know the value of yes!

In previous roles you have worked independently, and with various technology solutions. You are familiar with startup businesses and understand that sometimes work takes place outside of the norm. Mostly, you are really excited to be part of a growing business and team.

In a “people over profit” world, you’re a leader, while still understanding that profit is needed to make the world a better place. You’ve got some familiarity with applications like WooCommerce, Klaviyo, Google Docs & Sheets, Microsoft Excel and Slack. Opening Google Analytics gets you excited at the ways you can manipulate the data to create positive directions. Knowledge of Facebook & Instagram advertising, and Google AdWords is a must. As a bonus you know some basics in graphic programs like Photoshop or Illustrator, and aren’t afraid to get your hands dirty with WYSIWYG HTML code.

We move quickly and love to think of ways to continue to grow and change. We want to stay ahead of the competition and will do that by providing an awesome member experience.

If this sounds like you keep reading! We want to hear from you!

Day to day

As you start out with our team you will be responsible for analyzing our current digital marketing execution, making recommendations and improving ROAS with the ultimate goal being to develop and own the entire marketing strategy. You’re going to do that by completing some of the items outlined below.

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Create, manage, and optimize email marketing materials.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Improve upon and develop service procedures, policies and standards.
  • Analyze statistics and compile accurate reports.
  • Maintain an orderly workflow according to priorities.
  • Update and document processes that are required for day-to-day operations.

About us

Our founder Marshall began SOCKBOX while working in Corporate Calgary. He was bored with the day to day suit and tie and was looking for a way to have a bit more fun with the corporate uniform. On a normal day at work Marshall decided to hit a well known big box store to find some colourful, fun socks to brighten his day. He discovered a messy, overwhelming environment and no one to help him make a choice. Once the perfect pair of socks had been obtained the lineup was long and he needed to be back to work – consequently he left without the socks. It was because of this experience that SOCKBOX was born! Marshall knows that anyone can send you socks but as a team we are going to deliver awesomeness with your socks.

What makes us unique? We source awesome socks to help brighten up our members sock drawer and make their day awesome! We’re high touch and community focused. SOCKBOX is exclusive to Canada and each month, automagically, our members get a little bit of awesome in their mail!

The Location

SOCKBOX is an online business based in Calgary, Alberta and delivers awesomeness in North America. We offer a flexible work schedule and environment.  The successful candidate will be able to work remotely, however we request that your home base be geographically located in and around Calgary. Work will be a mixture of online, and in our warehouse office.

The Process

Interested applicants are asked to submit a cover letter and resume in PDF by email to opportunities@sockbox.ca by September 30, 2020. We will then review all applications and schedule interviews with the selected candidates by October 9, 2020. We will make every effort to contact all applicants.

**this is a full-time position

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